RPA Leasing & Marketing for Property Managers
Join Online or In-Person!
Elective RPA Course
September 10, 12, 17, 19, 24 and 26
4PM to 7PM Central
Virtual on Zoom
$1,140
The class will be recorded and available to watch for six months.
Email Jaclynne Madden to Register: jmadden@bomachicago.org
Leasing and Marketing for Property Managers covers everything from working with owners and prospective tenants, to creating marketing and leasing plans, to writing the actual lease. As a property manager, you must be able to respond rapidly to change, anticipate trends, and present your building more persuasively than the competition can. Furthermore, you must know that a signed lease at the end of the sales process is the true beginning of marketing efforts because it is cheaper to keep a tenant than to have to spend money finding a new one. You will take a deep dive into all of this and more in the RPA Leasing & Marketing class.
By the end of this class, you will be able to:
- Chart and rate comparative properties in your market
- Develop advertising and media-buying savvy
- Employ proper public relations
- Develop parameters to lease space effectively
- Identify prospective tenants and make them aware of how your building suits their needs
Key topic areas: market analysis, survey conditions, and planning • ownership and investment • renewal and tenant satisfaction • leasing plans, including lease negotiations • public relations and advertising • tenant prospecting and space allowance
