BOMA Chicago Virtual RPA Leasing & Marketing

RPA Leasing & Marketing for Property Managers

Join Online or In-Person!

Elective RPA Course

September 10, 12, 17, 19, 24 and 26

4PM to 7PM Central

Virtual on Zoom

$1,140

The class will be recorded and available to watch for six months.

Email Jaclynne Madden to Register: jmadden@bomachicago.org

Leasing and Marketing for Property Managers covers everything from working with owners and prospective tenants, to creating marketing and leasing plans, to writing the actual lease. As a property manager, you must be able to respond rapidly to change, anticipate trends, and present your building more persuasively than the competition can. Furthermore, you must know that a signed lease at the end of the sales process is the true beginning of marketing efforts because it is cheaper to keep a tenant than to have to spend money finding a new one. You will take a deep dive into all of this and more in the RPA Leasing & Marketing class.

By the end of this class, you will be able to:

• Chart and rate comparative properties in your market
• Develop advertising and media-buying savvy
• Employ proper public relations
• Develop parameters to lease space effectively
• Identify prospective tenants and make them aware of how your building suits their needs

Key topic areas: market analysis, survey conditions, and planning • ownership and investment • renewal and tenant satisfaction • leasing plans, including lease negotiations • public relations and advertising • tenant prospecting and space allowance